Click “Add a Cover” either at the top of the Page or under the “Welcome to Your New Page” section to upload an image that represents your Page. Facebook Groups are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other. Every Hootsuite plan includes everything you need to get started with social listening.

Basically, it means that you can select up to three different categories for your page. You don’t need to fill all three categories, but you can if you want to. There are a few reasons why it’s important to choose the right categories for your page. The other two categories will appear in the About section of your page.

Facebook is a global social network that connects people with friends, family, communities and brands. It’s owned by Meta, which also owns Instagram, Messenger and WhatsApp. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last 7 days.

What are Facebook page categories?

You could ask users to visit your website, follow your Page or contact you. To create a Facebook business Page, you first need to have a Facebook profile. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users. This makes it a high-leverage channel for connection and conversion.

• If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point.
• …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way.
• Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place.
• This is the name that will be visible to Facebook users, so make sure it’s spelled right.

Hootsuite’s Best Time to Publish feature (found under Analytics) tells you the best times to post on Facebook (as well as Instagram, Twitter, LinkedIn and TikTok). If Jackpot Jill Casino Facebook you select Deactivate Page, you’ll just be prompted for your password before everything is temporarily shuttered. Choose the tasks you’re comfortable with your admin performing, then click Give Access.

And again, keep it simple and easiest for people to find you, just make it your business name. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Kelsey Herbers is a content writer based in Boise, ID. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more.

You need to start getting Facebook followers.

Make sure the photos you choose align with your brand and are easily identifiable with your business. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach and strong discovery potential. It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer.

Here are some tips on how to get more Facebook page likes and followers that have helped over 100 thousand people so far and counting, so be sure to read it next. Otherwise, you’re gonna start losing followers as quickly as you get them because they’re not getting any value from your page. …so that you don’t have to worry about it and you can just focus on your business, we do that for small businesses every single day. Depending on what you select, Facebook may have you add something such as the website URL you want to direct people to after they click on that button.

I’m going to create a Justin Pot meme Page to share all my dank Justin Pot memes. Select whatever category you feel best suits the Page you’re creating, and then fill in the information that’s required. For most Pages, you just need to provide a Page name and select a category. For a Local Business or Place Page, you need to provide an address, as well. You need a personal Facebook account to create a Facebook Page. You don’t have to use it much, but you can’t make a Page without one.

It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.